VP/Director of Content & Social Media (San Francisco) Job at Nashville Public Radio, San Francisco, CA

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  • Nashville Public Radio
  • San Francisco, CA

Job Description

Our client, which is an AI-based fitness company, is looking for creative, capable and hands-on VP/Sr. Director/Director of Content & Social Media.

Why to Work for this company?

  • Backed by top VCs including Pear VC
  • Hundreds of thousands of paying customers
  • Profitable for multiple years
  • Outstanding team
  • Highly competitive compensation and benefits
  • Fully remote job

Responsibilities

  • Drive customer acquisition by building a content engine that increases reach, followers, and engagement of relevant audience which ultimately translates into app install and usesage.
  • Manage content creation and lead owned channels (Youtube, Instagram, Email newsletter) and unowned channels (influencer partnerships).
  • Partner with the co-founder and drive a 0-1 iterative process to develop and execute the content strategy that drives ROI.
  • Leverage agencies or internal creative teams to create content.
  • Role up sleeves and work in the weeds to deliver results.

Qualifications:

  • Proven 01 strategist whos scaled owned audiences or product usage from scratch.
  • Strong evidence of growing Owned Audience and/or Partner Audience to drive down-funnel business metrics.
  • Has intuitive creative taste to generate compelling content hypotheses or provide guidance on creative concepts.
  • Health & Wellness background is preferred.

Why this role is positioned well?

  • Sitting on a trove of data-driven insights about exercise science.
  • Established brand and passionate user base to leverage.
  • Have domain authority success from prior SEO efforts.
  • We're building this strategy from scratch in context of new AI tooling and capabilities.
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