Job Description

About Us

At Versa Networks, we're revolutionizing the way businesses connect, secure, and optimize their networks. Our mission is to secure anywhere, anytime access to anything. As a leader in Secure SD-WAN, SSE (Secure Service Edge), SASE (Secure Access Service Edge) and Next-generation Managed Services, we are empowering organizations across the globe to transform their IT infrastructure for the modern cloud era. Our innovative products enable enterprises to deliver a seamless, scalable, and secure digital experience, no matter where their users, devices, or applications are located. Founded by industry veterans and backed by premier venture capital firms, Versa is a market leader driving innovation and growth as it positions itself for a future IPO.

We believe in fostering a culture of innovation, collaboration, and customer success. Our team is comprised of passionate, forward-thinking professionals dedicated to driving the future of networking technology. We encourage creativity, offer opportunities for growth, and provide a dynamic environment where our people can thrive and make an impact.

At Versa Networks, we don’t just build products – we build relationships, elevate businesses, and shape the digital future. Join us and be part of a fast-paced, cutting-edge company that's making a real difference in how the world connects and communicates.

Job Summary

We are looking for a head of corporate marketing who can understand and communicate the challenges facing networking and security communities; educate, increase awareness, and build brand through compelling storytelling; lead and grow a global marketing communications team to drive Versa’s reputation and brand; create a data-driven marketing strategy that is focused on outcomes aligned to our corporate strategy; and position Versa as a highly valued public company. This position reports to the CMO.

Responsibilities

Own strategy and execution of global reputation, design and branding initiatives, public relations, and communications programs, including:

• Branding
  • Own the development and execution of Versa’s brand and communications strategy
  • Use Versa’s high level company narrative as the foundation to build a unique and highly visible brand with prospects, customers, analysts and investors
  • Establish a brand index to measure awareness, with relevant KPIs, assessing Versa’s brand’s contribution to growth.
  • Create and maintain an annual baseline for Versa’s share-of-voice, and provide visibility into Versa’s ranking in the industry for all relevant KPIs
  • Engage influencers to amplify the Versa brand presence and position.
• Media relations
  • Lead the media relations strategy and execution
  • Own and communicate the Versa story for external audiences
  • Manage a team of external PR agencies
  • Drive response to breaking news stories
  • Train and coach Versa spokespeople
• Website and creative
  • Manage creative, website and design teams.
  • Partner with Demand Gen to optimize SEO and website conversion
• Content strategy
  • Oversee Versa’s content strategy and roadmap across all audiences
  • Source and coordinate delivery of content from multiple internal and external resources, including Versa’s marketing and PR writers, technical team, and Versa executives
  • Drive Versa’s thought leadership via social media, contributed articles, speaking opportunities, and more.
  • Own and manage the Versa “speakers bureau”, including acquiring high visibility speaking opportunities across both industry and business channels
  • Work with stakeholders to drive the most creative and differentiated expression of the company via the website, blogs, publications, and media.
  • Stay on top of industry best practices, trends and technology, and bring innovative solutions to address brand challenges.
• Internal communications
  • Proactively drive internal employee awareness and adoption of relevant content and programs.
• Analyst relations
  • Manage and coordinate analyst relations activities to drive 3rd party validation and increased advocacy for Versa
• Customer advocacy
  • Own and manage Versa’s customers advocacy initiatives, including the Versatility customer conference and Customer Advisory Board program
  • Lead the customer marketing and lifecycle communications team and programs. This includes case studies, videos, ratings/reviews, references, referrals, quote database, logo database, customer community and events, with content and campaigns that support each stage of the customer lifecycle journey from awareness to adoption, retention, expansion and advocacy.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field; MBA preferred.
• Proven track record with 10+ years in a senior marketing role, with a preference for experience in the cybersecurity, networking or related technology industry.
• Experience with late-stage, venture-funded companies is highly desired.
• Demonstrated history of developing and executing successful communications strategies
• Strong understanding of effective PR and media relations.
• Excellent communication and presentation skills.
• Strong analytical and project management skills.
• Ability to think creatively and innovatively.
• Advanced problem-solving skills and the ability to work collaboratively with other departments to resolve complex issues with innovative solutions.

Location: Santa Clara
*Applicants must be authorized to work in the US

The pay range for this position at commencement of employment in California, Washington, or New York City is expected in the range of $250,000 to $310,000. A candidate’s specific pay within this range will depend on a variety of factors, including job-related skills, training, location, experience, relevant education, certifications, and other business and organizational needs.

Why Versa?

At Versa Networks, we believe in taking care of our people – both professionally and personally. We offer a comprehensive benefits package designed to support the well-being, growth, and work-life balance of our employees. When you join our team, you can expect:

• Competitive Salary & Incentives: We offer a competitive compensation package with and pre-IPO equity to reward your hard work and dedication.
• Health & Wellness: Comprehensive medical, dental, and vision insurance plans to ensure you and your family stay healthy and covered.
• Paid Time Off (PTO): Enjoy a generous PTO policy that includes vacation days, sick leave, and paid holidays to recharge and take care of personal matters.
• Flexible Work Environment: We understand the importance of work-life balance. Enjoy the flexibility of remote work, and hybrid option to create the work schedule that works best for you.
• Professional Development: We believe in continuous learning. Access to training, certifications, and educational resources to help you grow in your career and stay ahead of industry trends.
• Employee Recognition: We celebrate achievements both big and small, with regular recognition programs and awards that highlight your contributions to our collective success.
• Collaborative Culture: Be part of a dynamic, inclusive, and supportive team where innovation and collaboration are at the heart of everything we do.
• Parental Leave: Generous parental leave policies to support you during life's important moments.

At Versa Networks, our benefits are designed to help you thrive both inside and outside the office. Join us and experience a rewarding, fulfilling career in a supportive environment that values your health, happiness, and success.

Versa Networks is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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