Job Description

SUMMARY:

We’re looking for a strategic, creative, and hands-on Marketing Manager to lead all marketing efforts for FG|PG and Show Ready. As a department of one, you’ll own the planning, development, execution, and management of all marketing initiatives across both brands.

This role requires a versatile marketer who thrives in a fast-paced, entrepreneurial environment. You’ll be responsible for everything from brand positioning and content creation to digital strategy, campaign management, analytics, and vendor coordination. The ideal candidate is a self-starter with a balance of creative flair and analytical rigor, capable of driving brand awareness and generating demand independently and effectively.

ROLE & RESPONSIBILITIES:

Strategy & Planning

• Develop and execute a comprehensive marketing strategy aligned with company goals and sales objectives.
• Plan and manage annual marketing budgets and adjust as needed for ROI.
• Conduct market research and competitive analysis to inform strategy and positioning.

Brand Management

• Ensure consistent brand messaging, voice, and visual identity across all platforms and materials.
• Maintain and evolve brand guidelines to support company growth and market trends.

Digital Marketing

• Manage and update the company website, ensuring it is current, SEO-optimized, and reflects brand standards.
• Create and execute digital marketing campaigns (email, social media, PPC, SEO).
• Monitor and optimize website and digital performance using tools like Google Analytics and HubSpot.

Content Creation & Management

• Write, design, and produce engaging content, including social media posts, newsletters, email campaigns, blogs, brochures, case studies, presentations, and video scripts.
• Oversee photography and videography initiatives for use in promotional materials.
• Submit Award submissions on a timely basis for FG|PG and Show Ready.

Event Marketing & Support

• Support planning and promoting trade shows, industry events, webinars, and client activations.
• Create marketing collateral and promotional materials for event use.
• Coordinate post-event follow-up communications.

Sales Enablement

• Work closely with business development to align marketing and sales strategies.

Analytics & Reporting

• Track, analyze, and report on marketing KPIs, campaign performance, and audience insights.
• Recommend adjustments based on data analysis and market trends.

Vendor & Partnership Management

• Manage external partners (graphic designers, printers, web developers, etc.) to ensure timely, cost-effective, and high-quality output.
• Source and negotiate with marketing vendors as needed.

Administrative & Other Duties

• Maintain marketing calendars, asset libraries, and documentation.
• Stay up to date with marketing best practices, tools, and technologies.
• Perform additional duties as assigned by leadership.

QUALIFICATIONS :

• Bachelor's degree in Marketing, Communications, or a related field.
• 4–6+ years of hands-on experience in marketing, preferably in a small or mid-sized company or agency environment.
• Demonstrated success in managing multiple marketing functions independently.

REQUIRED KNOWLEDGE & SKILLS:

• Strong writing, editing, and storytelling skills.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) or Canva.
• Experience with website CMS platforms (WordPress or similar).
• Familiarity with email marketing platforms (e.g., Mailchimp, Constant Contact).
• Working knowledge of Google Ads, Meta Ads, and social media scheduling tools.
• Experience with HubSpot or similar CRM/marketing automation tools is a plus.
• Ability to manage multiple projects and deadlines with minimal oversight.
• Creative thinker with strong visual and brand sensibilities.
• High attention to detail and strong organizational skills.

LOCATION:

We are looking for someone who can work out of our Huntington Beach, CA, Headquarters.

FG|PG BENEFITS:

• Comprehensive benefits include medical and dental
• 12 paid Holidays (including Birthday)
• Two weeks of accrued vacation
• Wellness Days
• Flex Days
• New Business Referral Program
• Employee Referral Program
• Options for vision, 401k, and supplemental insurance

DIVERSITY COMMITMENT:

FG|PG does not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics (including pregnancy, childbirth, or related medical conditions). All employment is decided based on qualifications, merit, and business need. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

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