Job Description

TITLE: GRAPHIC DESIGNER + MARKETING STRATEGIST

LOCATION: Hybrid (Indianapolis/Carmel-based)

PURPOSE: To deliver visually compelling, strategically aligned marketing assets and contribute to the creative and business growth of PMG and its clients

MANAGERS: CEO, Director of Client Success + Director of Brand Strategy

TYPE: Full-Time, Salaried

SCOPE : Brand Identity, Design Systems, Marketing Strategy, Social Media + Campaign Assets for PMG Clients

ACCOUNTABILITIES: Creative Design Execution, Marketing Strategy Development, Client Asset Delivery, Internal Brand Stewardship + Cross-Functional Collaboration

KEY PERFORMANCE INDICATORS: Client Satisfaction, Creative Quality, Timeliness, Strategic Alignment, Brand Consistency, Utilization Rate

ABOUT PENCE MEDIA GROUP

(PMG) is a full-service public relations, branding, and marketing consultancy working with clients in the public, private and nonprofit sectors. Founded by Nicole Pence Becker in 2017, PMG has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences, with an operating mantra of, “Consider It Done.” PMG is made up of professionals who are experts in strategic communications, public relations, brand development, and grassroots + influencer marketing. PMG is a certified Women’s Business Enterprise (WBE) in the state of Indiana and has been honored with several awards in 2025, including a .

POSITION OVERVIEW

Pence Media Group (PMG) is seeking a Graphic Designer + Marketing Strategist to develop bold, brand-aligned creative and strategic marketing deliverables for our private, public, and nonprofit clients. This hybrid role blends high-level brand development with hands-on design execution—making it ideal for a self-starter who thrives in a fast-paced, high-expectation environment. This role works closely with the Director of Brand Strategy.

This is a role for a versatile, systems-minded creative who knows how to build scalable design solutions, think strategically, and execute with polish. You’ll play a key role in shaping visual identities, producing marketing materials, and translating brand strategy into real-world creative assets—from pitch decks to social media templates to event collateral and beyond.

We’re looking for someone with sharp design instincts, marketing fluency, and the ability to translate complex ideas into clean, compelling visuals that work across formats and platforms. A passion for storytelling, eye for detail, and ability to own projects from concept to completion are a must. This is a full-time, hybrid position, with the expectation that as part of our team, you will contribute 40 hours per week, with in-person meetings in the Indianapolis area or at our headquarters in Carmel.

YOUR IMPACT ZONE

• Scope: Execute design and marketing deliverables across a variety of brand and campaign workstreams under the direction of PMG’s Director of Brand Strategy
• Purpose: Support brand storytelling and marketing strategy through high-quality, on-brand creative
• Accountabilities: Brand Design, Creative Asset Production, Marketing Material Development, Internal Process Design
• Success Metrics: Client retention, deliverable quality, strategic clarity, visual consistency, project timeliness, and team collaboration

QUALIFICATIONS

• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field
• Minimum 5 years of relevant experience in graphic design, brand development, and/or integrated marketing
• Proven ability to design and develop marketing materials across digital and print
• Deep understanding of brand identity systems, typography, color theory, and layout
• Strong portfolio showcasing branding work, social media templates, presentations, and campaign assets
• Ability to contribute to marketing strategy, not just design execution
• Proficiency in Adobe Creative Suite (especially InDesign, Illustrator, Photoshop) and Canva
• Familiarity with project management tools (e.g., Monday.com), Google Workspace, and social platforms
• Bonus: experience with motion graphics, email templates, and web design (e.g., Figma or Webflow)

ROLES + RESPONSIBILITIES

CREATIVE DIRECTION + DESIGN

• Work alongside the Director of Brand Strategy to create high-impact design assets including brand systems, campaign visuals, marketing materials, large-scale designs, pitch decks, event signage, and social media templates
• Translate brand strategy into compelling, consistent visual identities
• Develop and manage visual content for clients across industries—working within brand guidelines and pushing creative boundaries when appropriate
• Own asset creation from concept through delivery, ensuring on-time execution and high-quality output

STRATEGIC MARKETING COLLABORATION

• Partner with PR and marketing strategists to ensure visuals support client campaign goals
• Participate in brand discovery, message alignment, and creative brief development
• Contribute to marketing planning sessions and strategic brainstorms
• Support the development of internal PMG materials and brand guidelines

CLIENT ENGAGEMENT + EXECUTION

• Serve as a visual lead on select accounts, communicating directly with clients and integrating feedback
• Present design concepts to internal stakeholders and clients with clarity and confidence
• Help clients visualize their potential through elevated creative assets that match their brand voice and goals

PROFESSIONAL DEVELOPMENT

Actively pursue learning in emerging design trends, creative tools, and strategic marketing practices—through workshops, webinars, and industry communities.

WHAT WE OFFER

At PMG, we don’t just offer jobs—we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person—not just the employee.

Here’s what full-time team members can expect:

• Competitive Base Salary aligned with role, experience, and performance
• Performance Bonuses —based on client impact, billable hours, and strategic contributions
• Competitive PTO + Annual Company Holidays (including Christmas Eve, New Year’s Eve, and a summer holiday break)
• Dedicated Flex Days to support community involvement, remote work, or mental reset
• Monthly Cell Phone + Gas/Commute Stipend
• Flexible Hybrid Work Model with weekly in-person collaboration in Carmel or Indianapolis, and autonomy to manage your work/life blend
• Professional Growth Opportunities through stretch assignments, conference access, and continuous upskilling support
• Creative Autonomy + Strategic Ownership in a high-performance, values-driven environment
• A culture built on accountability, ambition, and action—where “Consider it done” isn’t a slogan, it’s how we operate
• Employee philanthropy program

HOW TO APPLY

Serious applicants should send the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration:

• Resume
• Cover Letter
• Portfolio (PDF or link)
• At least three references

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